8/5/2019 Unify Marketing, Commerce, Sales, and Customer Service to Deliver Intelligent Customer ExperiencesRead NowFor your business to keep up with the customer, it needs a better platform that combines commerce, customer service, marketing, and sales, while ensuring easier access anytime, anywhere. S/4HANA Cloud could be just what you need. It is an intelligent cloud ERP software that can give your business the ultimate advantage with a next-generation business suite that integrates all critical processes. Implementing it can transform real-time data into actionable intelligence to improve your ability to deliver intelligent customer experiences. Your employees can work smartly and more productively with this solution too, and this could help drive more sales and profit to your business in the long run.
There are many ways that S4HANA Cloud can help your business. Its in-built tools for predictive analytics help you make better data-driven decisions, and machine learning enhances agility, automation, and efficiency. Two-tier deployment can be done to simplify the integration and consolidation between your subsidiaries and headquarters. Native integration is possible with open interfaces and SAP solutions. S/4HANA can be deployed as SaaS (software as a service), which means you can access all its functionality without adding to your hardware or IT team. S/4HANA Cloud lets you get ahead of your competition as it elevates your business with a smart enterprise resource planning platform that delivers faster, real-time insights that will allow you to make intelligent decisions. SAP delivers automatic quarterly software updates to keep the platform’s predictive analytics and machine learning up-to-date. Built-in processes are provided according to the best practices for asset-centric organizations and companies concerned with providing high-quality services and products. Whether you are optimizing across your subsidiaries, expanding, or acquiring companies, you can count on SAP’s platform to go live in weeks in your preferred language. Just be sure to hire the right SAP software consultant who can help with deployment. The key capabilities of S/4HANA Cloud include finance, procurement, component manufacturing, professional services, enterprise portfolio and project management, and sales.
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Customers like it when a business is able to provide them with personalized experiences and content. With that, they are more likely to engage with your business and be loyal to you. SAP Marketing Cloud will make it easier for your business to enrich the customer experience by giving you the top solutions for real-time contextual marketing. This innovative platform lets you engage meaningfully with your customers, while promoting brand loyalty through relevant and personalized content or messages. For the marketing specialist, SAP’s solution lets you understand customers better, so you can deliver better, personalized experience to them.
SAP Marketing Cloud enhances the customer experience by providing big data management and analytics to your business. It helps you segment and target certain types of groups of customers, create effective marketing messages, and optimize your promotional campaigns in real-time. The platform lets you measure the efficacy of your promotional messages too, so you can determine what areas need improvement and differentiate what campaigns are working from those that are not that effective. SAP Marketing Cloud consolidates all the critical first-party data about customers across your enterprise to make it useful for building richer customer profiles. Using this platform, you can discover your audience more effectively, so you can properly target and segment them faster, while getting deeper insights through machine learning. Marketing Cloud is also practical for businesses that would like to improve relationships with existing customers by allowing you to recognize them and deliver what they expect from your business. If your business is present in multiple channels, SAP Marketing Cloud can be a great solution to maintain consistency, no matter what your message is, across all those channels and devices. Real-time contextual marketing is delivered from all touchpoints, making it a versatile platform that you can rely on for making informed decisions and personalizing customer experiences. Through SAP’s platform, your marketing strategies can become more successful in helping your business grow. SAP Commerce Cloud is a known cloud-based platform that will empower your business and its capabilities in marketing, merchandising, operations, order management, and other aspects, all in a single platform. It aims to provide a better omnichannel commerce experience as it speeds up your time to value, helps you differentiate various commerce experiences, and minimizes your TCO to build loyalty and succeed in the long run. Knowing the most predicted trends in ecommerce for this year makes sense when you want to make the most of the platform. Here are some of the things you must know:
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